Designing experiences that empower users.

I'm a UX design leader based in the Philadelphia suburbs. I've worked in the financial services industry for about 26 years, starting in marketing, then into designing digital products. Prior to that I worked in healthcare marketing.

• I've worked in both start-ups and large corporations, small and large design teams.
• I am passionate about the details and bridging the gap between design and delivery. Details mean the difference between a professional, understood experience and one that's quickly thrown together, based on whim and lack of understanding. Customers...users, can tell.

• When it comes to design leadership, fostering collaboration between the design team and the broader organization makes for greater and faster outcomes. Early and ongoing design collaboration with product and engineering is the key to success.

• A strong foundation is neccesary for the team and the products to succeed, following a strong set of design principles, speaking a common languange. That same language and understanding should perpetuate throughout organization.

The Design Process

It (has to) begin with understanding the problems and goals from multiple perspectives: talking to users, reviewing analytics, working with stakeholders, understanding business goals and competitive audits. But it always starts with the end user using Design Thinking + User-Centered Design.